Question 3 What have you learnt from your audience feedback?

To gain research for what our potential audience might like, expect and enjoy in a music video was important for us to see as it allowed us to ask people if they liked an initial idea and sparked us to develop something further. We used a wide range of different people to fill out our questionnaire and fill some personally to get an idea of their true reflection of the song and to explain their reasons behind answering a certain question just with a Yes. Our range of people included males and females from the ages of 16 to 40. From students, teachers to family members.  This made sure that our answers were reliable and trustworthy. Although some people did just give the basic answer and other gave details and examples which became really useful when coming up with ideas that could appeal to our potential audience. The people who give us the most information was from the older people we questioned as they had more time to answer, instead of just filling in the questionnaire and not really thinking about what they are doing. Which didn’t make for useful results, although I think the methodology was good maybe, we didn’t ask the right people. I think for next time ask people to take more care of the answers instead of just ticking and doing the minimum. But I am happy with the result we managed to collect, they became really helpful in making sure during producing the video we still had the audience in mind. For the second part of our audience research we  asked a wide range of different people from teenagers to adults, to take part in an interview—where we asked them the questions from the questionnaire and they answered. This gave them chance to maybe explain an idea they had and their honest first impression. An example of this would be “What is your favourite music video and why?” this allowed the people we interview to explain the reason why it was their favourite and how we could use similar elements they liked in our video. So as a group we would learn a lot more from this method than just giving out paper questionnaires.  

 

From the questionnaires and interviews we found out that the typical conventions they thought about in a music video was the use of narrative and performance, should be balanced—so that no one element is more important than other. The result we found were was they liked the song—even if it wasn’t there reference music genre.  The typical convention they wanted from a music video were…I hope to use this examples in our video directly.

We also asked them a question about the visual images they imagined when listening to the song this give us there honest and intimal ideas on what they wanted from a music video. Sparking ideas about how we could develop this information further. Miss Nichol “ “ Jamie Mould “ “ this both had very similar links with the song and give us a starting point to develop from for our music video. This was a valuable question and form of research that helped us be inspired in making a video that our target audience liked.  

For the song personally we played it to our audience and presented a potential idea that relates to the answer of "What's your favourite music video" the reply Ok Go End Love which features some very clear stop motion and editing techniques--this idea is really engaging for us as we could get the real band to perform this instead of using actors. It was good to know the idea we had was good and that we should run with it as a result we gained confidence in the idea and made us passion about producing a great video. Which was an important step to take in the planning and research process of the production? 

We used social network sites Facebook to get feedback for our music video; this is a print screen of what the band thought of the music video, and their friends. We also uploaded the video onto YouTube. As this is a global platform for videos and is used by millions every day, so this was a great way to gain feedback on a video from people who know what they are talking about and from people how might already be fans of the band. This gave us a big amount of feedback from a range of sources, somewhere more useful than others—for example we didn’t get that much from Facebook but YouTube was more helpful,  it was difficult to know how social network sites might respond but we learnt a lot and really opened our eyes what we could do next time.

These comment are valuable in helping us think about the elements we could improve upon for next time specically from Leigh as he has done a degree in Media knows the technicality of creating a music video and different software to use to create a professional looking music video. It was really interesting to get his specialist knowledge on our video. He include some really good points about how to achieve a smooth shot and what kind of software is needed--something I never thought about and getting the shot exactly in time with the song--this is when he showed his experience in the field as we thought it was pretty much bang on. I was really happy with the positive points he made about the mood we created that its fun and suting the song. Overall very helpful comments that we can take on board and consider.

 

The use of producing a teaser promo for our music video allowed audiences to get a taster of what to expect from the full video. This capture audience’s attention as it was funny, creative and well put together, resulting in high expectation for the full video. We released this video on their personal Facebook group the band had set up called DanceGrenade, they have fans of the group and this allowed them to view it. It was great advertising and created build up for the main video, making people excited and interesting in a band they might have forgot about. It worked really well and gave us some good feedback through the comments about what they liked and how the main video could be different from this but still in keeping the humour. 

 

From facebook we also recieved feedback from the band personally via messaging. From what they have said that sounded really passionate and pleased with the result of the music video. They also decided it shared it on there own personal facebook profiles-so everyone could access the video including friends and family. This really showed us that they were proud of what we produced and wanted to let everyone know.This is what they said.

We decided as a group we wanted to conduct some interview to gain some feedback on our music video. We talked to the same people as we did previously, we did this becuase we asked a range of ages and gender, making for an accurlate response from an audience member. In our last interview we question them questions about there intial response to the song and what images and moods came to them when listening, so we thought it was a good idea to ask them to watch the video and see if it meet to there expectations. We found out from the feedback the more older people we asked the more they like the narrative side of the video--commenting "that was my favourite bit" Maybe becuase of the live performance shot were considered to be too dark--lighting wise compared to the rest of the production, which was outside with good natural light. I also think they thought the shots weren't as clean cut as the others in the performance shots, as some were hand held they became wobbly and not as affective in their eyes. Althought this particular comment was out of our control--as we couldn't change the lighting at the event just to suit us filming it was difficult to produce shots that weren't so dark, we did try our best but maybe for next time we shouldn't have film at a gig. Instead taken time to arrange a shooting day with the band to just film them playing. Overall the feedback from the interviews was really useful and helped us understand an outsiders look of the video. We got some really encouraging comments that we were really pleased with and items to consider for next time.

(ADD INTERVIEW)

I also asked my friend Steven Leaks to gain a more rounded informated response to our video from an inspiring film maker and passionate person in the media field i asked my friend Steven Leeks for a few points of feedback for our video he has previously done an A Level Media course, then went on to do a degree and is now working as a cameraman at Ideal Home. I felt feedback from him would be really valuable, as he knows technically whats he’s talking about—with the camera shots, editing and framing of shots. I think he made some really interesting points that were different from the rest of our feedback and give us a view on the music video that we hadn’t consider before. I am really pleased that we got a more professional view on the music video as it would help us if we wanted to go into the industry in the future.

 

Receiving feedback from the interviews was really helpful as we could see what features in particular work and ones that didn’t from an audience member that had no relation to the group or the band—making the results completely trustworthy and accurate. As a result this helped us consider what we needed to improve upon for the next time and what looked affective. It also made us think as a group whether we achieved the mood/message we wanted in the video. We were glad to know that everyone understood the message of the song and that it was an original video with interesting material.

As a group we next decided to gain some feedback from our digipak and our magazine advert. We used the same method of posting it on Facebook, so all of our friends and DanceGrenade fans could view and like or comment. We didn't manage to get many feedback from the magazine advert but there was feedback from 3 members of DanceGrenade and from a student who also does Media A Level, so this meant the comments were accurlate and informative. So we could learnt from them fo next time. I thought it was brilliant that the band commented on how much they liked our products we created, as they said which sides they prefer on the digipak. This was lovely as we worked really hard and to recieve such positive and passionate feedback-was a big bonus for our group. Hannah, who is doing the course gave us more technical feedback in the overall look and keeping a continuing theme throughout each panel rather than a different background or theme on each panel.