Question 2 How effective is the combination of your main product and ancillary texts?

(ADD VIDEO)

I think the products we created from the music video to the advertisement and the digipak all have a single core focus and style that fits with the band, their personality and style. We have tried to promote the song and the band as much as we could through these products, to promote them as much as possible as this a key reference to why they wanted us to do this for them. All the tasks have a familiar house style; by the way we used the same front for the band’s name, the similar theme of paint splatters in a kind of abstract, unique, different kind of way. This use of one similar image repeated throughout the bands products, makes it unique and iconic t them. Once you see it you almost can’t help me think of the band it was become their identity. The original idea of the paint splatters came from our research into the alternative album covers where we discovered the Stone Roses album art work. Their cover features a mix of greens, yellows, browns and blacks in a Jackson Pollock style piece, that is full of layered paint splattered all over the canvas.

The popular culture at this time was to be daring and different they represented this by their music and their album art. A similar inspiration was the velvet underground album that featured the art work of Andy Warhol. He was a globally famous artist that created the movement of pop art—his works were often prints using bright abstract colours. He featured in his work the trends of the decade with movie stars-Marilyn Monroe and also more unique objects like a tin of tomato soup.  For this particular album art there is a print of a banana in black and yellow colours. This is a bold, choice for an album as it has no relation to their music, their songs—but it gives the audience the impression of what kind of artists they are, individual, unique, daring and creative. This is a similar feel we wanted for our digipak but not to the same extreme of using a banana.

We have created a brand image through all of our products by using the same colour theme of bright abstract inspired shades in the darker specimen of the colour wheel. The use of colours like purple, orange, blue and green, in the form of paint splaters. We thought this really represented the name of the song perfectly--as it is called Korma Chameleon. As a group we found it hard to thik how we could create products that represented them, their music,  the song, and relates back to the video. So we started to think of the connations and ideas that came with the idea of Chameleons, we know that they change colour in order to bend in with their background. This started off idea about how we could possibly use this idea, as a result we played around with the colour contrast on photoshop of the paint spalters and created some bright beautiful colours.
That represent the bands personalit and through the use of photos it also relates back to the video affectively--without looking out of place. As you can see by the picture there is a strong visal link between this animal and our digipak/advert colours scheme .

We use the colour white for the text because, we wanted it to stand out from the busy background, this also made it easy to read for all audiences. It simple colours looks really affective against the more styled background. We used an Internet program called "DaFont" to create the title we looked below the heading "sci fi" as these seemed pretty cool and edgy which is very similar to the band members themselves. So everything we were doing had the band in mind and was important to get right. These are the same ideas we used throughout our products the theme of producing a unique, creative design that are different from what’s already seem in the industry this is the reflection we hope the band’s music is. The picture we used we felt was the best image as it showed their brilliant personality and it doesn't look too made up or fake its true to them and represents the friendship and dynamicrelationship. We used Photoshop to edit out the background so we would only have the band members in the picture.  It was important for us to have a strong band image as it as I have found out through research this is an affective with to launch a new band in the industry—as it helps there fans recognise them from other bands and helps influence potential fans in attracting them by the art work on the album. The brand image has the ultimate goal of helping sell the album/digipak and create publicity for them as artist and become known in the industry. 

The products will be exhibited in the conventional way through the use of music channels—MTV, 4Music, music magazines—Rolling stone, Q or newspapers such as The Times or the Guardian. I chose these companies because they are national known in the UK and popular with the British public. They are at the top of their industry and they are the place where people look for new music, so it is important to feature on these places as this is where our target market will be.  
It was important to go for companies like Q and Rolling Stone because this is are American magazines and we want to appeal to the world and be noticed. Being reviewed or advertised in these magazines with help in this. In particular Q are known for noticing new up and coming talent in the industry , so being feature in there magazine would be the break through the band need as their opinion stand strong with their readers. This will be in conjunction with the release of the album/digipak in record stores or supermarkets. The increase in the amount of download sales has dramatically took off through the popular use of ipods, smartphones and MP3 Players. This means that ITunes is a great platform to showcase the Dance Grenade’s music; I hope the release to buy from this website will allow for maximum coverage globally—this hopefully with spark interest and build the name of the band and their music. This technique reach a large amount of our target market and keeps the mood/feeling of friendship and good, unique creative music that we want represented throughout all of our products. We hope appealing to the download and stores it will broaden our audience and not limit it to yet the people who visit shops to buy the CD. As this particular part of the music industry is becoming more and more popular within the general public, sales have decreased and shops like HMV have been struggling on the high street. So we thought launching our product to a wide range of companies and platforms it would allow us to reach everyone. The growth of social network websites has become a popular form of advertising music bands and artists, this allows them to create a following of fan that can access their music and keep up to date with their latest news and music—this also gives their audience the chance to get to know the artists a bit more personally. Through blog posts, tweets and question, answer sessions. This makes the fan get more involved and create a following for the artists. I think if we didn’t use this method we may miss out on a larger chunk of our target market to promote the new track and artist to. We hope due to the large amount of exposure using these methods, will help the increase in profit it will come from the purchase of the products. We hope to showcase our video through the use of music channels for example MTV, 4Music and NME as they show a similar genre and style of videos, such as ‘The Killers’, ‘Scouting for Girls’ and ‘La Roux’. This would help promote the bands genre and be in keeping with the image they want to show to their fan, this also has another advantage of gaining fans as the platform is global. People could watch such bands as the killers or Ok Go then be attracted to Dance Grenade as a result—open their eyes to new and exciting music.