http://prezi.com/ji7taedsfjud/conventions-of-music-video/
Conventions
Camera-Music videos often tend to include many long shots, close ups and mid shots this tend to be popular across a range of music genres. This helps create emphasis on the artist-whos is mostly in the centre of screen, main focus. It also forces the audience to take notice of the location and emotion taking place in the video. The close ups are used not only to show emotion but to reflect the words abd neaning od the song with the movement of the lips of the singer. This all help to create a video the connects with the fans and becomes popular.
Camera movement is oten used to follow or trace the singer, for example the titlts, pans, tracking and crane shots.
Mise-en-scene This is the stuff and arrangement of props and performance in the video. It puts importance on the representation of something, an example of this is Mad by Nero. The video involves him walking alone, being in a room alone. This sends a massage to the audience of isolation and sadness/lost. This is helped by the costume he is wearing dark clothes represent depression, wanting to almost be a shadow in the world-unoticed The lighting has a similar theme, this is just a few examples of mise-en-scene in a music video.
Editing Jump cuts are very popular in music videos. This is because it allows the editor to sudeenly change the pace of the video in time with the music-to the beat. Other tansitions like a fade and disolves are sometimes used--dream affect.
Lighting-is hugely important in a video, it picks out what the audience sees and doesnt. The use of black and white light emphasises or shadows a scene. Artficial lighting is often used to enhance the look of the artistshowing that they are the amin focus of the video.
Sound- Is mainly the artists song, but in the case of Lady Gagas video Telephone there is dialogue that tells a story before and after the song. This almost creates a short film instead of a music video. Not very often used--only by world fanous artists.
Conventions
Camera movement is oten used to follow or trace the singer, for example the titlts, pans, tracking and crane shots.
Mise-en-scene This is the stuff and arrangement of props and performance in the video. It puts importance on the representation of something, an example of this is Mad by Nero. The video involves him walking alone, being in a room alone. This sends a massage to the audience of isolation and sadness/lost. This is helped by the costume he is wearing dark clothes represent depression, wanting to almost be a shadow in the world-unoticed The lighting has a similar theme, this is just a few examples of mise-en-scene in a music video.
Editing Jump cuts are very popular in music videos. This is because it allows the editor to sudeenly change the pace of the video in time with the music-to the beat. Other tansitions like a fade and disolves are sometimes used--dream affect.
Lighting-is hugely important in a video, it picks out what the audience sees and doesnt. The use of black and white light emphasises or shadows a scene. Artficial lighting is often used to enhance the look of the artistshowing that they are the amin focus of the video.
Sound- Is mainly the artists song, but in the case of Lady Gagas video Telephone there is dialogue that tells a story before and after the song. This almost creates a short film instead of a music video. Not very often used--only by world fanous artists.
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