Intertextuality

This the process where one media text takes the idea/s from another existing text-it may be a carbon copy, or a homage for example a music video may borrow elements from a well-known film or a piece of Art it can come from anything. This idea of borrowing of images, narrative, etc and remaking them can be seem as post-modern.Robbie Williams let me entertain you inspired by the 1970s rock band Kiss, with the use of the bold, white and black make up and tight catsuit costume. We also see the behaviour by the singer has the feel of being a "Rock Star" creating that bad boy image to the world. Thinking about the history before the video we know Robbie was part of a boy band called Take That this is almost a statement to the world, that he is a man and is going to take the music industry by storm. The video plays to the conventional image me imagen a Rockstar to be like--crazy, daring and badly behaved. Inspiration took from artists like Alice Cooper.

 Madonna Material Girl video did a carbon copy of a scene from a Marilyn Monroe film. It was taken from the film Gentleman Prefers Blondes.As we know Marilyn Monroe was a huge popular actress/singer in the 1950s around the world, men and woman alike loved her for her talent and pretty looks. She starred in many iconic films around the time, that are still continuely watched and known today. So it is not wonder that Madonna wanted a similar sense in her video. We see in this particular video that it uses a similar set and costumes for the singer and her male dancers to the copy. For example the way Madonna decided to style is almost an exact visal copy of Monroes creating familarly to the audience, they recognise it and like it. I think the reasons why Madonna chose this idea was to create same iconic reference to her name. She wanted to almost be the next Marilyn Monroe  and pay homage to her as a performer. I think there is a true respect and love for her when recreating this copy--its been done well and thoughtout.

Shania Twain Man I feel Like A Woman 1999 This music video has taken inspiration from a previous music video of Rober Palmer Addicted To Love. The noticalble intertextuality I can see is the set up on the band, where we can see a number of member playing the instruments. The video featured Palmer singing in front of a "band" of beautiful women who looked exactly alike. They wore lots of make-up and identical clothing as they pretended to play the instruments. The video became an icon of the '80s, and is constantly parodied, including in a Pepsi commercial with Britney Spears.


Red Hot Chilli Peppers Californication 2005 I think is inspired by the video gaming industry, due to the ever growing amount of games, money and time spent on this market it has become a bigger part of peoples lifes. I think this growing influence the vitual world has had on the real world is huge as a result it inspired bands/singer to take homeage to it in particular the Red Hot Chilli Pepper and Robbie Williams with Let love me your energy. After looking at the video there seems to have reference to the computer game SIMs and the console game GTA. Evidence of this is the graphics we see on screen which have a real/animated feel. We see a animated man running stand away whether or not you have played GTA it looks familar--people like familar. This must have been an extremly expensive music video to produce, as we see a full 3 minutes worth of high quality graphics that are the latest technlogy available. But it does make it eye catching for the audience and it has the repeatablity--which is what the artist wants, to help make the song popular.