Monday, 1 October 2012

Ed Sherran A Team

"A Team" uses a strong narrative structure throughout the video and there is no band performance or solo singer monments. The narrative is told in a circular way, the video starts at the end. It is told from another perspective, a person watching the girls life.
The opening shots that’s hows the protagonist sleeping on a Bench because she has nowhere else to go. There are many more scenes throughout of her selling big issue and doing drugs and then sleeping with a paying customer

The mise en scene also suggests that the girl is unfortunate because the costume she is wearing. She is wearing ripped tights and also a mans coat which is too big for her. Along with this she has thick make up on which suggests she has been trying anything for money. This is also shown later on the video when there is a series of close ups of the girl putting make up on in a dodgy flat and then the long shot of her showing her legs to get the car to stop. It shows that the girl has turned to prostitution, making the audience sympathize yet again because she must be desperate to be doing that.
The lighting is very natural all the way through the video which makes it realistic. However, there is key lighting is on her face which shows her negative expression. The protagonist has no power in the video, she is a damsel in distress and the drugs are there to take her away from reality.

The visuals match the lyrics throughout the video as the song is about a homeless woman who is no wa drug addict and a woman of the night. The video just gives the image of this girl doing these things.Also the majority of his videos are in black and white and quite simplistic, no huge special effects, it gives the impession of it being raw, emotional and forcing our attention on the song and the action taking place. Subject to any conventional artist video there is no name dropping of other celebrities, no high levels of dance routines, just the story of life on the streets.

In this video Ed Sheeran only appears for a short amount of time, 1.20 - 1.30, he does it in most of his videos if he does appear atall including ones of his newest songs 'You Need Me, I Dont Need You'. It gives me the impression of he feels he doesn't need to be in them because the lyrics can do all the talking, he doesn't want to give the impression that he is using himself to sell his music through what he looks like or how he cant dance.

1 comment:

  1. Lucy - this is shaping up well - evidence of detailed research (L3); keep employing technical terms to discuss / analyse ideas. Also aim to discuss how conventional promos are. It is also a good idea to summarise the ways in which a specific promo might influence your production. Your blog is a good L3 at the moment.

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