Conventions of Alternative music videos

Typical Conventions of Alternative music videos
The costume-the band tends to wear smart/casual clothing-vey popular within this genre, because it fits their image of cool, unique, musicans. The costume is often dark or black clothes to take the focus off the performer, more on the actual song itself--this the most important feature of the music video.
lighting can be natural through the use of outside shots. A popular lighting technique is side lighting which is often used to reflect the mood and tonality of the music and the narrative of the video.
Camera angles-much like other music videos from other genre high angled shots to establish the setting and overall view of the whole band (for an alternative song tends to be a band set up) There are constant close ups of members of band and their instruments. The use of low angled shots really capture the lead singer--centre of screen as in turn allows them to dominate. This also gives the impression of actually being there and watching them at a gig environment--a realistic edge. The use eof long shots are used to allow the audience to see the overall image of the narative of the video.
Editing, much like any other genre of music videos the editing tends to go at the some speed as the beat of the song, creating pace and structure when needed. It also allows the audience to really get involved in what they are seeing and listen to the lyrics. The editing techique of fades are used when the music is at a slower tempo. The speed of the editing tends to match the narative of the video. For aexample a character in the narative story is angry the editing speed a quick. As in turn if there are feeling sad or they want to audience to feel saddness it slows right down. We see a mix a clips of performance and narrative shots that make up the video. There tends to be a more large amount of shots in total compared to any other music genre.
These video often take on the influence of creating a video thats a short film inspied by the song rather than a "music video" this makes each alternative rock video unique and indidiviual to the band. This 9 minute long music video by 30 Seconds to Mars called Kings and Queens is a key example of these conventions taking place.